refers to the non-traditional avenues of engaging with customers, generally online, in a way that generates immediately auditable feedback. The most prolific medium is social media; other channels include email marketing, RSS, PPC & retargeting, as well as SEO.
- marketing audit
- creative brief: promise, platform + message
- social media content + messaging
- email campaign content + creative
- SEO audit + recommendations
- PPC + retargeting strategy
is the foundation of effective digital marketing. Your website is the cornerstone of your brand’s online identity. It must be streamlined + functional, engaging + informative, aesthetically compelling, easily navigable, readily accessible, and represenative of your vision + customer experience. Brand strategy must be leveraged in conjunction with technical skill to achieve meaningful user engagement online.
- name + tagline
- trademark: logo + wordmarks
- color system
- brand architecture
- typographic system
- visual style mood board
- custom icons + graphics
- brand book: guidelines + toolkit