Kohler Signature Store Direct Mail
This promotional ad for Kohler Signature Store by Studio41 ran in Inside Chicago. Inside Chicago is a direct mail piece distributed to over 225,000 upper-income households in seven select neighborhoods in Chicago and two in Chicago’s North Shore suburbs.
What makes an ad great? A great ad design is one that captivates and compels you to take an action. Ad designers tend to think more on the artsy side of things without making ads coherent or infusing them with marketing prompters. Sometimes ads can be designed for announcements or for P.R., but we typically design our ads with the goal of gaining direct returns on the investment.